Scribbled by Craig Doig, Cofounder of Markee.io
Prior to 2020, it was often diagnosed by observing your tired-eyed employees bang their head against the keyboard as they toggle between applications, trying to figure out where team members are communicating now. Was it in Slack, Discord, or wait...aren’t they supposed to be video conferencing externally with clients in Teams now? Should they use it internally too?
Often the sales or support manager (originator/aggressor/expletive) attempts to ease the turmoil by sending an email to the group, letting them know you finally settled on Teams because it has Word Docs, but “We still need to finish projects and send all the files to the tagged customers in Asana after we have uploaded the files to Google Drive.” One by one they collapse under the sheer volume of platforms, they have lost faith in the system. Lost and feeling isolated, they revolt, and you are left to clean up the mess!
As if this wasn’t bad enough, the bigger problem arises: your clients, vendors and customers have noticed the overwhelming amount of platform confusion. A meeting invite from one team sent via Google Hangouts. Another sends a Zoom link. Files that were on WeTransfer are now in Dropbox, and no one can keep track.
Platform fatigue is real. It can cost you sales and client relationships, not to mention the effects on team morale. If there’s one thing we have at Markee, it’s opinions – and here are mine on how to cure your platform fatigue death spiral.